goodbadgray
investor demo 12 / 23
claim vs reality
a courtroom for marketing copy

the label makes a claim.
the formula gets cross-examined.

eight claims, lifted verbatim from real product labels. for each one: what the words legally mean, and what the goodbadgray engine actually measures in that formula — dose, mechanism, no opinions. and because a fair court sometimes sides with the defendant, three of the eight claims stand.

loading engine totals…

the docket

every score below is verbatim output of the live gbg engine — nothing restated, nothing rounded up

exhibits — sources

regulatory facts paraphrase the primary sources below (accessed 2026-07-08). full citations with links live in this demo's README.
  1. FDA — Q&A on the OTC sunscreen deemed final order M020 & proposed order: US sunscreens are OTC drugs; no labeled-SPF cap is in force; a 60+ cap remains proposed, not finalized. also Federal Register, "Revised Effectiveness Determination," 76 FR 35672 (2011).
  2. Commission Recommendation 2006/647/EC (EUR-Lex, CELEX 32006H0647) — EU sunscreen labeling categories; measured SPF ≥ 60 is labeled "50+"; higher SPF "do[es] not substantially increase the protection."
  3. Commission Regulation (EU) No 655/2013 (EUR-Lex, CELEX 32013R0655) — six common criteria for cosmetic claims; claims "shall be supported by adequate and verifiable evidence."
  4. FDA — "FDA Authority Over Cosmetics" & "Cosmetics Labeling Claims": no pre-approval of cosmetic products or labeling; labels must not mislead; disease or structure/function claims legally make a product a drug.
  5. FTC — business-guidance blog on the 2014 L'Oréal settlement; FTC policy statement on advertising substantiation: a "reasonable basis" of competent evidence must exist before a claim is made.
  6. FDA — "'Hypoallergenic' Cosmetics": no federal standard or definition; the term "means whatever a particular company wants it to mean."
  7. ASCI (Advertising Standards Council of India) — The ASCI Code & Guidelines: claims must be truthful and "capable of substantiation"; includes guidelines for skin-lightening / fairness-improvement advertising.
  8. CDSCO — Cosmetics Rules, 2020 (G.S.R. 763(E)) under the Drugs and Cosmetics Act, 1940 — India's cosmetics framework.
  9. Federal Register — "Amending OTC Monograph M020" (Dec 2025) & FDA press announcement (June 2026): bemotrizinol added as the first new US sunscreen active in ~20 years; the SPF-cap proposal was left untouched.
how to read the audit
every bar is an axis of the engine's real final_score_vector for that product. risk axes are signed around zero — negative causes the risk, positive counteracts it; benefit axes accumulate upward from zero, and product-level aggregates can run past the ±5 ingredient scale, so the rulers here read −5…+10. bar shade is the brand's gray ramp: black is bad, white is good, and the truth lives mostly in between. concentration figures are the engine's estimates from INCI position (its monte-carlo pipeline). the small square chip in each verdict maps the claim's axis onto the same gray ramp — the number inside is the raw engine value, untouched.