goodbadgray
investor demo 12 / 23
claim vs reality
a courtroom for marketing copy

the label makes a claim.
the formula gets cross-examined.

eight claims, lifted verbatim from real product labels. for each one: what the words legally mean, and what the goodbadgray engine actually measures in that formula — dose, mechanism, no opinions. and because a fair court sometimes sides with the defendant, three of the eight claims stand.

loading engine totals…

the docket

every score below is verbatim output of the live gbg engine — nothing restated, nothing rounded up

exhibits — sources

regulatory facts paraphrase the primary sources below (accessed 2026-07-08). full citations with links live in this demo's README.
  1. FDA — Q&A on the OTC sunscreen deemed final order M020 & proposed order: US sunscreens are OTC drugs; no labeled-SPF cap is in force; a 60+ cap remains proposed, not finalized. also Federal Register, "Revised Effectiveness Determination," 76 FR 35672 (2011).
  2. Commission Recommendation 2006/647/EC (EUR-Lex, CELEX 32006H0647) — EU sunscreen labeling categories; measured SPF ≥ 60 is labeled "50+"; higher SPF "do[es] not substantially increase the protection."
  3. Commission Regulation (EU) No 655/2013 (EUR-Lex, CELEX 32013R0655) — six common criteria for cosmetic claims; claims "shall be supported by adequate and verifiable evidence."
  4. FDA — "FDA Authority Over Cosmetics" & "Cosmetics Labeling Claims": no pre-approval of cosmetic products or labeling; labels must not mislead; disease or structure/function claims legally make a product a drug.
  5. FTC — business-guidance blog on the 2014 L'Oréal settlement; FTC policy statement on advertising substantiation: a "reasonable basis" of competent evidence must exist before a claim is made.
  6. FDA — "'Hypoallergenic' Cosmetics": no federal standard or definition; the term "means whatever a particular company wants it to mean."
  7. ASCI (Advertising Standards Council of India) — The ASCI Code & Guidelines: claims must be truthful and "capable of substantiation"; includes guidelines for skin-lightening / fairness-improvement advertising.
  8. CDSCO — Cosmetics Rules, 2020 (G.S.R. 763(E)) under the Drugs and Cosmetics Act, 1940 — India's cosmetics framework.
  9. Federal Register — "Amending OTC Monograph M020" (Dec 2025) & FDA press announcement (June 2026): bemotrizinol added as the first new US sunscreen active in ~20 years; the SPF-cap proposal was left untouched.
how to read the audit
every bar is an axis of the engine's real final_score_vector for that product. risk axes are signed around zero — negative causes the risk, positive counteracts it; benefit axes accumulate upward from zero, and product-level aggregates can run past the ±5 ingredient scale, so the rulers here read −5…+10. bar shade is the brand's gray ramp: black is bad, white is good, and the truth lives mostly in between. concentration figures are the engine's estimates from INCI position. the small square chip in each verdict maps the claim's axis onto the same gray ramp — the number inside is the raw engine value, untouched.