investor demo 13 / 23

market lens

the brand-premium myth, measured.

x: what it costs — verified india prices. y: what the engine measured. every dot is a real product analysis from the live goodbadgray engine. pick a skin. watch the map reshuffle.

24

priced dots · 23 products · of 28 analyzed

₹587

median verified price

—

of quality variance explained by price

score for pregnancy (t1) verdicts — engine, verbatim

engine score chip1 bad → 10 good pregnancy (first trimester), engine verdicts verbatim: ✓ safe · ~ use with caution · ✕ not recommended

why this demo

investor demo 13 / 23 · market lens

This is the B2B/data-licensing slide disguised as a consumer chart: once quality is measurable per-profile, price-vs-quality maps become sellable market intelligence for retailers, insurers, and brands doing competitive positioning — a second revenue engine with software margins. The demo also lands the strategic claim that goodbadgray sits upstream of purchasing decisions (what to stock, what to reformulate, what to recommend), which is where pricing power lives. The per-persona reshuffle rebuts the 'this is just a static ranking' objection in one click.

everything scored here is verbatim output of the live gbg engine (28 products, 8,595 ingredients scored). prices come from a web-verified fact file, cited in the readme. products without a verified india price are excluded and named.